Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists (Hardcover)
 
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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists (Hardcover)

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Item #: 13304768
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    Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the......more

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Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine—and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.

Mike Veseth is the Robert G. Albertson Professor of International Political Economy at the University of Puget Sound and author of the blog WineEconomist.com. He is a widely quoted authority on global wine market trends. He lives in Tacoma, Washington.

Author:
Veseth, Mike
Genre:
POLITICAL SCIENCE / Globalization
Audience:
General/trade
Format:
Hardcover
Pages:
255
Language:
English
Publisher:
Rowman & Littlefield Pub Inc
Publish Date:
06/16/2011
Copyright Year:
2011
ISBN:
9780742568198
Height:
9.75 in
Wdth:
6.5 in
Thickness:
1.25 in
Unit weight:
1.14 lb
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