Why We Buy: The Science of Shopping (Paperback)
 
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Why We Buy: The Science of Shopping (Paperback)

Today $10.78
Item #: 11291049
    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Int......more

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

Author:
Underhill, Paco
Genre:
BUSINESS & ECONOMICS / Consumer Behavior
Audience:
General/trade
Edition Detail:
Updated, Revised
Format:
Paperback
Pages:
306
Language:
English
Publisher:
Simon & Schuster
Publish Date:
12/30/2008
Copyright Year:
2009
ISBN:
9781416595243
Height:
8.25 in
Wdth:
5.25 in
Thickness:
0.75 in
Unit weight:
0.64 lb
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