Virus of the Mind (Hardcover)

Description:

John Brodie examines the phenomenon of memes, a word coined by Richard Dawkins which refers to an idea or unit of culture which forms a building block of our individual and/or social intellect. According to Brodie, as society and technology have advanced, our minds have become less focused on the necessities of survival and reproduction, and more cluttered with inessential memes, such as trivia, gossip, fashion, and pop culture. Brodie shows how these memes, which can be as simple as an annoying commercial jingle or as profound as a religion, spread through society like a virus to corrupt our minds, distract us from asserting our free will, and reduce us to living unconsciously.

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