Your business's name, the names of your key products as well as logos, packaging, slogans---all of these can function as important trademarks that distinguish your business and products. So it's important to choose your marks carefully and protect them vigilantly.
With Trademark, you get the most up-to-date information you need to pick and defend great names.
Includes all the step-by-step instructions you need to federally register your trademark or service mark, plus a glossary of trademark terms.
Thoroughly updated, the 9th edition includes the latest laws and cases and covers the current online registration process.
"Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book." San Francisco Examiner
"Get tips to help you choose and protect a name, logo and other unique items that identify your company." Houston Chronicle
"An excellent self-help book." Orange County Register
Stephen R. Elias is an attorney and the author or coauthor of many Nolo titles, including The New Bankruptcy, Legal Research and Special Needs Trusts. Richard Stim is an intellectual property attorney, an editor at Nolo and the author of several books, including Music Law, Getting Permission and Patent, Copyright & Trademark.