The Yahoo! Style Guide: the Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World (Paperback)

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ITEM# 12315664
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    The Yahoo! Style Guide: the Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World (Paperback)
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    ITEM#: 12315664

    The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!’s editorial department, led by Chris Barr, senior editorial director.

    WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

    - Shape your text for online reading

    - Construct clear and compelling copy

    - Write eye-catching and effective headings

    - Develop your site’s unique voice

    - Streamline text for mobile users

    - Optimize webpages to boost your chances of appearing in search results

    - Create better blogs and newsletters

    - Learn easy fixes for your writing mistakes

    - Write clear user-interface text

    This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

    Specs

    ISBN 9780312569846
    Genre REFERENCE / Writing Skills
    Format Paperback
    Pages 512
    Publisher Date 2010-07-06 00:00:00.0
    Publisher Griffin
    Copyright Year 2010
    Height 9.0 in
    Wdth 7.5 in
    Thickness 1.5 in
    Unit weight 2.05 lb
    Language English
    Subtitle the Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
    Audience General/trade
    Authors Barr, Chris

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    • A Great Reference With Caveats

      More experienced interactive/digital media and marketing professionals will find much of the content in The Yahoo! Style Guide to be "duh"-inducing and fundamental. But for the vast majority of media and marketing professionals who don't know web standards, content strategy and development rules as deeply, this reference is like Strunk & White for the 21st century. It's essential for my bookshelf, plus the companion web content will never grow old.

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