The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)
 
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The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)

Overall Rating Rating 4.5  |  4 reviews  |  Write a review
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Item #: 2518205
    New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person ......more

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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.

Author:
Gladwell, Malcolm
Genre:
PSYCHOLOGY / Social Psychology
Audience:
General/trade
Format:
Hardcover
Pages:
279
Language:
English
Publisher:
Little Brown & Co
Publish Date:
03/01/2000
Copyright Year:
2000
ISBN:
9780316316965
Height:
8.25 in
Wdth:
5.75 in
Thickness:
1.0 in
Unit weight:
0.85 lb
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