it was a gift so im not sure however i did not get any complaints...
The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person ...
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
|Genre||PSYCHOLOGY / Social Psychology|
|Publisher Date||2000-03-01 00:00:00.0|
|Publisher||Little Brown & Co|
|Unit weight||0.85 lb|
|Subtitle||How Little Things Can Make a Big Difference|
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it was a gift so im not sure however i did not get any complaintsRead More
Ever wanted to know about how trends catch on? That inexplicable reason that a chain of events sets off? Malcolm Gladwell's 2000 book will blow your mind. Also read: What the Dog Saw, and Blink.Read More
Once I started, I didn't want to put it down. That is quite a compliment for a non-fiction book. I found myself reading and re-reading each chapter to absorb all of the info that I could. This is one of those books that makes you think about, well, everything.Read More
Read this book on vacation with my husband we enjoyed it, but we both enjoyed his other work BLINK more.Read More
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