The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)

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    The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)
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    New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person ...

    Details

    ITEM#: 2518205

    Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
    New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
    Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    Specs

    Dimensions 8.0x6.0x1.0
    ISBN 9780316316965
    Genre PSYCHOLOGY / Social Psychology
    Format Hardcover
    Pages 279
    Publisher Date 2000-03-01 00:00:00.0
    Publisher Little Brown & Co
    Copyright Year 2000
    Height 8.25 in
    Wdth 5.75 in
    Thickness 1.0 in
    Unit weight 0.85 lb
    Language English
    Subtitle How Little Things Can Make a Big Difference
    Audience General/trade
    Authors Gladwell, Malcolm

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    • a gift!

      it was a gift so im not sure however i did not get any complaints

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    • My introduction to Malcolm Gladwell

      Ever wanted to know about how trends catch on? That inexplicable reason that a chain of events sets off? Malcolm Gladwell's 2000 book will blow your mind. Also read: What the Dog Saw, and Blink.

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    • Amazing Book!

      Once I started, I didn't want to put it down. That is quite a compliment for a non-fiction book. I found myself reading and re-reading each chapter to absorb all of the info that I could. This is one of those books that makes you think about, well, everything.

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    • Enjoyable, easy read

      Read this book on vacation with my husband we enjoyed it, but we both enjoyed his other work BLINK more.

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