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The Strategy and Tactics of Pricing (Hardcover)
A Guide to Growing More Profitably
Edition 5
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$58.02
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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on prod......more
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
- Author:
- Nagle, Thomas T.
- ISBN:
- 9780136106814
- Format:
- Hardcover
- Pages:
- 334
- Publish Date:
- 03/02/2010
- Publisher:
- Pearson P T R
- Language:
- English
Portions copyright 2005 Muze Inc. All rights reserved.
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