The Story Factor: Secrets of Influence From the Art of Storytelling (Paperback)
 
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The Story Factor: Secrets of Influence From the Art of Storytelling (Paperback)

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Item #: 10104420
    The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmonsís success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, f......more

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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmonsís success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives canít. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From ?who I amĒ to ?I-know-what-youíre thinking,Ē Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

Author:
Simmons, Annette
Genre:
BUSINESS & ECONOMICS / General
Audience:
College/higher education
Format:
Paperback
Pages:
299
Language:
English
Publisher:
Basic Books
Publish Date:
04/03/2006
Copyright Year:
2006
ISBN:
9780465078073
Height:
8.0 in
Wdth:
5.5 in
Thickness:
0.75 in
Unit weight:
0.8 lb
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