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The Story Factor: Secrets of Influence From the Art of Storytelling (Paperback)

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ITEM# 10104420
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    The Story Factor: Secrets of Influence From the Art of Storytelling (Paperback)
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    ITEM#: 10104420

    Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author ofTerritorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
    The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am” to I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.


    Dimensions 9.0x6.45x0.75
    ISBN 9780465078073
    Genre BUSINESS & ECONOMICS / General
    Format Paperback
    Pages 299
    Publisher Date 2006-04-03 00:00:00.0
    Publisher Basic Books
    Copyright Year 2006
    Height 8.0 in
    Wdth 5.5 in
    Thickness 0.75 in
    Unit weight 0.8 lb
    Language English
    Subtitle Secrets of Influence From the Art of Storytelling
    Audience College/higher education
    Authors Simmons, Annette

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