The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary (Hardcover)

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    The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary (Hardcover)
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    WAKE UP AND SMELL THE SUCCESS!

    You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate ...

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    ITEM#: 10307385

    Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com

    WAKE UP AND SMELL THE SUCCESS!

    You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

    The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according toFortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

    • Reach out to entire communities
    • Listen to individual workers and consumers
    • Seize growth opportunities in every market
    • Custom-design a truly satisfying experience that benefits everyone involved

    Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

    For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

    Specs

    Dimensions 8.0x6.0x1.0
    ISBN 9780071477840
    Genre BUSINESS & ECONOMICS / Leadership
    Format Hardcover
    Pages 208
    Publisher Date 2006-11-01 00:00:00.0
    Publisher McGraw-Hill
    Copyright Year 2007
    Height 8.25 in
    Wdth 5.5 in
    Thickness 0.75 in
    Unit weight 0.85 lb
    Language English
    Subtitle 5 Principles for Turning Ordinary into Extraordinary
    Audience General/trade
    Authors Michelli, Joseph A.

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    • Made me run to Starbucks for a cold one!

      Great research and discription of what it took to get a great busniness going. I had no idea that so much went into such a small business that went grande!. Great humor and class plus an outstanding author.

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