What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are only a few of many important questions answered in "The Smal......more
What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are only a few of many important questions answered in "The Small Business Planner", the most comprehensive book available to assist new and established entrepreneurs operate a successful enterprise. Written in understandable terms. "The Small Business Planner" provides access to numerous free templates on the companion web site including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all complete with formulas and ready to use. The companion site also includes a forum for entrepreneurs to post important questions regarding their business.
"The Small Business Planner" provides a detailed check list for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive. The 3 major business modules of Marketing, Finance and Operations are covered in detail. More than half of "The Small Business Planner" is dedicated to generating revenue. Essential Marketing topics include: Planning and Research where the author introduces his own easy to use model to create an effective message, Advertising basics, Choosing the Right Media, Databases, Selling Skills, along with Customer Service. Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management. Operations topics include: Creating Effective Web Sites, Employee Relations and Contingency Planning.
Entrepreneurship can be very rewarding if the functions in all three business modules are executed properly. Now the small business owner can wear all hats effectively and avoid making costly mistakes by using "The Small Business Planner".
Lawrence Wilson brings years of experience in sales & marketing management and entrepreneurship to print in The Small Business Planner. The author, who has operated a business consulting practice since 1998, studied marketing at York University in Toronto and Sales Management in San Diego. He mentored over 500 businesses in the development of effective business plans and marketing strategies over a five year period while assisting government sponsored small business programs. In addition, Wilson taught evening part-time courses at Georgian College. These included Marketing, Finance, Leadership Skills and Starting a Business along with Web Development. He was also a regular columnist for a monthly business newspaper. The author continues to operate his business providing small business clients with solutions that are focused on sales, marketing and technology including web planning and database integration. He remains active with local Chambers of Commerce and assisting Small Business Development Centers.
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