The Referral Engine: Teaching Your Business to Market Itself (CD-Audio)

The Rewards Program that Pays for Itself
  • EARN 5 to 40%
    Earn 5% in Club O Rewards on every order & up to 40% on select items.
  • FREE SHIPPING Every Order, Every Day*
    No matter how big or small, your order always ships for free.
  • VIP ACCESS
    Dedicated customer service and early access to exclusive deals.
  • RISK FREE
    Club O pays for itself, or we make up the difference
Today: $19.74
Very High Sellout Risk
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    The Referral Engine: Teaching Your Business to Market Itself (CD-Audio)
    CHOOSE A LIST
    • Wishlists
    • Save for Later

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over ...

    Details

    ITEM#: 13530800

    John Jantsch is a marketing and digital technology coach, an award-winning social media publisher, and the author of the small- business marketing bible Duct Tape Marketing. He lives in Kansas City, Missouri.
    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.



    Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.



    Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:



    - Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

    - The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

    - Educate your customers. Referrals are helpful only if they're given to the right people. Educate your customers about whom they should be talking to.



    The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.



    This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget.

    Specs

    ISBN 9781596597570
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format CD-Audio
    Publisher Date 2011-09-06 00:00:00.0
    Publisher Gildan Audio
    Copyright Year 2011
    Height 5.5 in
    Wdth 6.25 in
    Thickness 0.75 in
    Unit weight 0.4 lb
    Language English
    Subtitle Teaching Your Business to Market Itself
    Volume Number 6
    Edition Detail Unabridged
    Audience General/trade
    Authors Jantsch, John

    Product Reviews

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.
    Guidelines

    Shopping Guides

    Shipping & Returns

    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    * For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.