The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising (Hardcover)
AMCs award-winning drama Mad Men has garnere...
Sir John Hegarty was an award-winning art director at Benton and Bowles, London, and later started Bartle Bogle Hegarty, Campaigns Agency of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the International Clio Awards awarded John with the Lifetime Achievement Award. He lives in London.
Fred Danzig was the executive editor for Ad Age from 1968 to 1995. He is the coauthor of How to be Heard: Making the Media Work for You with Tim Klein and was adjunct instructor at the New School in NYC.
AMCs award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
|Genre||BUSINESS & ECONOMICS / Advertising & Promotion|
|Publisher Date||2012-02-28 00:00:00.0|
|Publisher||Running Pr Book Pub|
|Unit weight||1.8 lb|
|Subtitle||The Renegades of Madison Avenue and the Golden Age of Advertising|
Questions & Answers
Shopping Tips & Inspiration
Twilight - Beyond the Novels
Twilight: Beyond the Novels from Overstock.com. Our guides provide customers with information about Twilight, the novel and advice about our many brand-name products.
Pulitzer Prize Literature Guide
Pulitzer Prize Literature Guide from Overstock.com. Looking for something to read? Here is a list of notable Pulitzer Prize-winning books.
How to Start a Book Club
How to Start a Book Club from Overstock.com. Our guides provide customers with information about how to start a book club and advice about our many brand-name products.
How to Create Your Own Reading List
How to Create Your Own Reading List from Overstock.com. Learn how to choose books that you'll enjoy and create a useful, engaging, and fun reading list.
FAQs About Banned Books
FAQs about Banned Books from Overstock.com. Celebrate the freedom to read! Here are a few of the most frequently asked questions about banned books.
10 Fun Facts about Disney
10 Fun Facts about Disney from Overstock.com. Disney has a long, exciting history, and here are some fun and lesser known facts.
Tips on Selecting the Perfect Entertainment Gift
Tips on Selecting the Perfect Entertainment Gift from Overstock.com. Our guides provide customers with tips on selecting the perfect entertainment gift and advice about our many brand-name products.
Shipping & Returns
Standard Return Policy:
Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details
FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.
* For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.
** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.