The Power of Habit: Why We Do What We Do in Life and Business (CD-Audio)
 
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The Power of Habit: Why We Do What We Do in Life and Business (CD-Audio)

Volume 9
Today $28.35
Item #: 13713964
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    NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
    The Wall Street Journal • Financial Times

    A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smo......more

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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael P...

Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.

Author:
Duhigg, Charles
Genre:
PSYCHOLOGY / Social Psychology
Audience:
General/trade
Edition Detail:
Unabridged
Format:
CD-Audio
Language:
English
Publisher:
Random House
Publish Date:
02/28/2012
Copyright Year:
2012
ISBN:
9780307966643
Height:
6.0 in
Wdth:
5.0 in
Thickness:
1.0 in
Unit weight:
0.32 lb
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