The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Hardcover)
 
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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Hardcover)

Overall Rating Rating 5  |  4 reviews  |  Write a review
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Item #: 10469938
    Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the......more

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Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense.

With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game:

  • Why business reality—dividend yields and earnings growth—is more important than market expectations
  • How to overcome the powerful impact of investment costs, taxes, and inflation
  • How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
  • What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing
  • And much more

You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

Author:
Bogle, John C.
Series Title:
Little Book, Big Profits
Genre:
BUSINESS & ECONOMICS / Investments & Securities / General
Audience:
General/trade
Format:
Hardcover
Pages:
216
Language:
English
Publisher:
John Wiley & Sons Inc
Publish Date:
03/05/2007
Copyright Year:
2007
ISBN:
9780470102107
Height:
7.5 in
Wdth:
6.25 in
Thickness:
0.75 in
Unit weight:
0.6 lb
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Showing 4 most recent reviews on this product.

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  • Information on how to get your fair share

    I recommend this book for anyone who wants to learn more about index investing. This book provides a comparison of your different options for investment and why it is a better option to index than to try to beat the market. I bought it for my dad who is currently relying solely on his financial advisor for advice so that he could be better educated about what he was investing in. I have also recommended it to countless other individuals who have expressed concern on how to start investing for their retirement.

    • How did the image on site compare with the actual product? same
    • How accurate was the on site description of the product? very
    • Please tell us about the quality of the product. great
  • very good

    I gave the boook to my grandson and he is now reading it. Can't report on this any further at this time. Overstock is my only shopping center!!!!

    • How did the image on site compare with the actual product? This is book-hard to compare the outside to contents
    • How accurate was the on site description of the product? ok
    • Please tell us about the quality of the product. I have not read the book-it was sent directly to my grandson
  • Common Sense

    This book is a great reminder of what is important in investing. Costs eat up the performance of mutual funds and this book proves it over and over. Follow this book's advice and keep it simple. This book can change your investing life if you follow it's instructions. Simple and easy to read for anyone.

    jhcal from San Francisco, CA, Sep 29, 2007

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  • The Little Book of Index Investing

    This book is destined to become a classic in investment literature. John Bogle has summarized the essence of index investing in this very readable and comprehensive book. It should serve as an invaluable resource to those who desire to maximize the return on their investments, while minimizing risks.

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