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The Lean Startup (Hardcover)
How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Most startups fail. But those failures, says entrepreneur Eric Ries, are preventable.
New ventures, from the garage to those within Fortune 500 companies, are designed to create innovative products or services that have never existed bef......more
Most startups fail. But those failures, says entrepreneur Eric Ries, are preventable.
New ventures, from the garage to those within Fortune 500 companies, are designed to create innovative products or services that have never existed before. When these startups fail, it is usually not because they didn’t execute well enough—on the contrary, they “achieved failure” by building the wrong things very efficiently. Startups cannot use traditional planning and management tools, because their product and customers are unknown. The primary mission of entrepreneurs is to penetrate the uncertainty about what customers will ultimately embrace, and discover a path to a successful business.
The Lean Startup methodology offers a scientific approach to creating and managing successful startups. It relies on what Ries calls “validated learning” to build a sustainable business. It is a way of getting continuous feedback so that a company can decide whether or not to persevere in their vision, or pivot and shift directions. It allows entrepreneurs a way to adapt their plans incrementally, inch by inch, minute by minute. In other words, rather than creating an elaborate business plan, The Lean Startup offers a way to test your vision continuously, so that you can innovate and adjust while you still have time to do so.
- Author:
- Ries, Eric
- ISBN:
- 9780307887894
- Format:
- Hardcover
- Pages:
- 320
- Publish Date:
- 09/13/2011
- Publisher:
- Crown Pub
- Language:
- English
Portions copyright 2005 Muze Inc. All rights reserved.
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Even though most startups and new products fail, we're still entranced as a culture with the rags-to-riches romance of entrepreneurial stories of solitary striving, perseverance, and creative genius. The 30-something founder and CTO of the startup IMVU, Ries developed the strategy he calls the Lean Startup: the application of lean thinking to the process of innovation. His theory of the Lean Startup works according to five principles: entrepreneurs are everywhere; entrepreneurship is management; validated learning; build-measure-learn; and innovation accounting. He recounts his successes and failures, analyzes the success of startups Groupon and Dropbox, and suggests ways to help people develop techniques that allow startups to grow without sacrificing the speed and agility that are their lifeblood. Ultimately, his goal is to both reduce waste in innovation and to keep the startup industry independent and not merely a feeder system for giant media companies and investment banks. While his ideas are solid, the topic long overdue, the writing is almost prohibitively dry and pedantic. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved.
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