The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us (Paperback)

The Rewards Program that Pays for Itself
  • EARN 5 to 40%
    Earn 5% in Club O Rewards on every order & up to 40% on select items.
  • FREE SHIPPING Every Order, Every Day*
    No matter how big or small, your order always ships for free.
  • VIP ACCESS
    Dedicated customer service and early access to exclusive deals.
  • RISK FREE
    Club O pays for itself, or we make up the difference
Today: $10.18
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us (Paperback)
    CHOOSE A LIST
    • Wishlists
    • Save for Later

    Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterint...

    Details

    ITEM#: 13267295

    CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitive psychologists who have each received accolades for their research on a wide range of topics. Their “Gorillas in Our Midst” study reveals the dark side of our ability to pay attention and has quickly become one of the best-known experiments in all of psychology; it inspired a stage play and was even discussed by characters on C.S.I. Chabris, who received his Ph.D. from Harvard, is a psychology professor at Union College in New York. Simons, who received his Ph.D. from Cornell, is a psychology professor at the University of Illinois.


    From the Hardcover edition.
    Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

    Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:

    • Why a company would spend billions to launch a product that its own analysts know will fail
    • How a police officer could run right past a brutal assault without seeing it
    • Why award-winning movies are full of editing mistakes
    • What criminals have in common with chess masters
    • Why measles and other childhood diseases are making a comeback
    • Why money managers could learn a lot from weather forecasters

    Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

    The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.



    From the Hardcover edition.

    Specs

    ISBN 9780307459664
    Genre PSYCHOLOGY / Applied Psychology
    Format Paperback
    Pages 306
    Publisher Date 2011-06-07 00:00:00.0
    Publisher Harmony Books
    Copyright Year 2010
    Height 8.25 in
    Wdth 5.0 in
    Thickness 0.75 in
    Unit weight 0.54 lb
    Language English
    Subtitle And Other Ways Our Intuitions Deceive Us
    Edition Detail Reprint
    Audience General/trade
    Authors Chabris, Christopher

    Product Reviews

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.
    Guidelines

    Shopping Guides

    Shipping & Returns

    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    * For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.