The Gospel According to Starbucks

Living With a Grande Passion
by Sweet, Leonard

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Brief Description

Item#: 10409367

Creating a parallel between customers standing in line at Starbucks and Christians lining up for God, invites readers to participate fully in the life God offers and to feel the warmth and richness of the irresistible experience.

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Author:: Sweet, Leonard

ISBN:: 9781578566495
Format:: Paperback
Pages:: 210
Publish Date:: 01/16/2007
Publisher:: Waterbrook Pr
Language:: English

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Studies show that fewer Americans than we thought attend church, and Sweet, popular author (Soul Salsa) and professor of evangelism at Drew Theological School in New Jersey, thinks that the church should take cues from an institution that isn't suffering a lack of customers: Starbucks. For all his hip cultural sensitivity, Sweet hasn't shed one standby of church-growth books: the acronym. His is EPIC, which stands for Experience, Participation, "Images that throb with meaning," and Connection. Starbucks has mastered EPIC living, and the church can, too. The successful coffee corporation recognizes that people are drawn in through visual icons, and it beats competitors because its design sensibility is superior-indeed, its imagery is shot through with "spiritual significance." The church should take a hint and, instead of focusing solely on its written mission statements, devote some energy to design. Starbucks understands that people hunger for "authentic experience." Finally, just as people like to drink coffee together, people seek community and connection in religious settings. Sweet's bottom line? Christianity must move beyond rational, logical apologetics, and instead find ways of showing people that it can offer "symbols and meaningful engagement." This whimsical and insightful book offers a fresh approach to a topic of perennial interest. (Apr. 17) (c) Copyright PWxyz, LLC. All rights reserved

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