The Goal: A Process of Ongoing Improvement : 20th Anniversary Edition (CD-Audio)

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Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, ...

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ITEM#: 10416733

Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

Specs

Dimensions 6x5x1
ISBN 9781598870640
Genre FICTION / Political
Format CD-Audio
Publisher Date 2006-08-07 00:00:00.0
Publisher Highbridge Co
Copyright Year 2006
Height 6.0 in
Wdth 5.0 in
Thickness 1.0 in
Unit weight 0.65 lb
Language English
Subtitle A Process of Ongoing Improvement : 20th Anniversary Edition
Volume Number 11
Edition Number 3
Edition Detail Unabridged
Audience General/trade
Authors Cox, Jeff

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