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The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business (Paperback)

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    The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business (Paperback)
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    Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining...

    Details

    ITEM#: 11066589

    Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

    With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

    The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
    • How to create a viable business plan
    • Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
    • The best sources for fabric and materials
    • Navigating the pitfalls of production both at home and abroad
    • Marketing, branding, and getting the product into the stores and into the customerís closets
    • Romancing the press, dressing celebrities, and creative publicity techniques
    • Producing a runway show that will get results

    Specs

    Dimensions 9.0x6.0x1.0
    As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.
    ISBN 9781427797100
    Author Gehlhar, Mary
    Genre BUSINESS & ECONOMICS / Careers / Job Hunting
    Format Paperback
    Pages 286
    Publisher Date 2008-07-01 00:00:00.0
    Publisher Kaplan Test Prep
    Copyright Year 2008
    Height 9.0 in
    Wdth 7.25 in
    Thickness 0.75 in
    Unit weight 1.1 lb
    Language English
    Subtitle Start and Run Your Own Fashion Business
    Edition Detail Expanded, Revised
    Audience General/trade

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    • A MUST!

      A must have book for anyone even considering starting a business in the fashion industry! Great advice from those who know the industry like no one else! Very useful information!

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