The Copywriter's Handbook

A Step-by-step Guide to Writing Copy That Sells Edition 3
by Bly, Robert W.
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Brief Description

Item#: 10036311
    Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad a...
 
 

Description:

Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.

Author:
Bly, Robert W.
ISBN:
9780805078046
Format:
Paperback
Pages:
410
Publish Date:
03/27/2006
Publisher:
Owl Books
Language:
English
Portions copyright 2005 Muze Inc. All rights reserved.

 

Customer Reviews

Overall Rating: 3

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   Rating: 3.00 out of 5.00
   Would recommend?: Yes 1 out of 1
 

 

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