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The Copywriter`s Handbook (Paperback)
by Bly, Robert W.
Description:
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed are
eight headlines that work-and how to use them
eleven ways to make your copy more readable
fifteen ways to open a sales letter
the nine characteristics of successful print ads
how to build a successful freelance copywriting practice
fifteen techniques to ensure your e-mail marketing message
is opened
eight headlines that work-and how to use them
eleven ways to make your copy more readable
fifteen ways to open a sales letter
the nine characteristics of successful print ads
how to build a successful freelance copywriting practice
fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter`s Handbook remains the ultimate guide for people who write or work with copy.
"I don`t know a single copywriter whose work would not be improved by reading this book." -David Ogilvy
"I don`t know a single copywriter whose work would not be improved by reading this book." -David Ogilvy
- Author:
- Bly, Robert W.
- ISBN:
- 9780805078046
- Format:
- Paperback
- Pages:
- 410
- Publish Date:
- 03/27/2006
- Publisher:
- Henry Holt & Co
- Language:
- English
Portions copyright 2005 Muze Inc. All rights reserved.
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