The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (Hardcover)
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Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal Warwick / Donordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC
The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call the ruthless pursuit of affordability.Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.
Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the worlds poorest people.
|Genre||SOCIAL SCIENCE / Poverty & Homelessness|
|Publisher Date||2013-09-09 00:00:00.0|
|Unit weight||1.3 lb|
|Subtitle||Designing Products and Services for Three Billion New Customers|
|Country of Origin||United States|
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