Your coupon has been activated.
Coupon Activated

You May Also Like

The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money (Hardcover)

You will earn $0.83 (5%) on this product with Club O Gold.




2% Rewards

Keep shopping on Overstock

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight



5% Rewards

Earn even faster

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

Free Shipping

Never pay extra

Exclusive Rewards

Save big-- up to 40%

Today: $16.61
Free Shipping*
ITEM# 13686447
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money (Hardcover)
    • Wishlists
    • Save for Later


    ITEM#: 13686447

    Carl Richards is a certified financial planner and founder of Prasada Capital Management, a portfolio design firm. He contributes to the Bucks blog at The New York Times and is a columnist for Morningstar Advisor. Richards appears regularly on National Public Radio's Marketplace Money, and is a frequent keynote speaker at financial planning conferences and visual learning events. You can find more of his work at He lives in Park City, Utah, with his family.


    "It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
    -From The Behavior Gap

    Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.

    As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

    Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.

    He'll help you to:

    • avoid the tendency to buy high and sell low;
    • avoid the pitfalls of generic financial advice;
    • invest all of your assets-time and energy as well as savings-more wisely;
    • quit spending money and time on things that don't matter;
    • identify your real financial goals;
    • start meaningful conversations about money;
    • simplify your financial life;
    • stop losing money!

      It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."


    ISBN 9781591844648
    Genre BUSINESS & ECONOMICS / Personal Finance / Budgeting
    Format Hardcover
    Pages 178
    Publisher Date 2012-01-03 00:00:00.0
    Publisher Portfolio
    Copyright Year 2012
    Height 9.25 in
    Wdth 6.25 in
    Thickness 1.0 in
    Unit weight 0.75 lb
    Language English
    Subtitle Simple Ways to Stop Doing Dumb Things With Money
    Audience General/trade
    Authors Richards, Carl

    Product Reviews

    5 Stars
    4 Stars
    3 Stars
    2 Stars
    1 Stars
    • Excellent book for financial literacy

      Easy to read with practical applications. I highly recommend it.

      Read More

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.

    Shopping Tips & Inspiration

    Shipping & Returns


    This product has not been released by the Publisher. Preorder today, and we will ship it to you upon its release. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

    You May Also Like