The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns (Paperback)
 
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The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns (Paperback)

Edition 2
Today $21.02
Item #: 14008789

    How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

    Offering advice on everything from writing copy and choosing a typeface to how agencies work and the ......more

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How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's “Gorilla” and Old Spice’s “The Man Your Man Could Smell Like,” both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

Author:
Barry, Pete
Genre:
BUSINESS & ECONOMICS / Advertising & Promotion
Audience:
Professional and scholarly
Edition:
2
Edition Detail:
Revised, Expanded
Format:
Paperback
Pages:
296
Language:
English
Publisher:
Thames & Hudson
Publish Date:
07/01/2012
Copyright Year:
2012
ISBN:
9780500290316
Height:
9.75 in
Wdth:
8.0 in
Thickness:
1.25 in
Unit weight:
2.3 lb
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