Strategy and the Business Landscape (Paperback)
 

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Strategy and the Business Landscape (Paperback)

Edition 3
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Item #: 11458527
    KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
    KEY TOPICS: Origins of......more

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KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Author:
Ghemawat, Pankaj
Genre:
BUSINESS & ECONOMICS / Strategic Planning
Audience:
Professional and scholarly
Edition:
3
Format:
Paperback
Pages:
182
Language:
English
Publisher:
Pearson College Div
Publish Date:
07/01/2009
Copyright Year:
2010
ISBN:
9780136015550
Height:
9.0 in
Wdth:
7.0 in
Thickness:
0.5 in
Unit weight:
0.62 lb
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