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Strategy and the Business Landscape (Paperback)

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ITEM# 11458527
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    ITEM#: 11458527

    KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
    KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
    MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.


    ISBN 9780136015550
    Genre BUSINESS & ECONOMICS / Strategic Planning
    Format Paperback
    Pages 182
    Publisher Date 2009-07-01 00:00:00.0
    Publisher Pearson College Div
    Copyright Year 2010
    Height 9.0 in
    Wdth 7.0 in
    Thickness 0.5 in
    Unit weight 0.62 lb
    Language English
    Edition Number 3
    Audience Professional and scholarly
    Authors Ghemawat, Pankaj

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