Strategic Orientation and Alliance Portfolio Configuration: The Interdependence of Strategy and Alliance Portfoli... (Paperback)
 

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Strategic Orientation and Alliance Portfolio Configuration: The Interdependence of Strategy and Alliance Portfoli... (Paperback)

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Item #: 14993080
    Following the resource-based view, social network theory and transaction cost theory, Katharina Wratschko shows the complex relationship between a firmís business strategy and its alliance portfolio....more

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Following the resource-based view, social network theory and transaction cost theory, Katharina Wratschko shows the complex relationship between a firmís business strategy and its alliance portfolio.

Dr. Katharina Wratschko promovierte bei Prof. Dr. Gerhard Speckbacher am Institut fur Unternehmensfuhrung, Controlling und Beratung an der Wirtschaftsuniversitat Wien. Sie ist im Bereich Strategie & Corporate Development bei der Osterreichischen Elektrizitatswirtschafts-AG in Wien tatig.

Author:
Wratschko, Katharina
Genre:
BUSINESS & ECONOMICS / Management
Audience:
College/higher education
Format:
Paperback
Pages:
197
Language:
English
Publisher:
Gabler
Publish Date:
05/14/2009
Copyright Year:
2009
ISBN:
9783834917089
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