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Strategic Management: Theory and Practice (Paperback)

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ITEM# 14353604
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Details

ITEM#: 14353604

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal andFinancial Times, illustrate the key role of strategic management in the United States and around the world.

Specs

ISBN 9781452234984
Genre BUSINESS & ECONOMICS / Management
Format Paperback
Pages 641
Publisher Date 2013-01-15 00:00:00.0
Publisher Sage Pubns
Copyright Year 2014
Height 10.75 in
Wdth 8.25 in
Thickness 1.25 in
Unit weight 3.25 lb
Language English
Subtitle Theory and Practice
Edition Number 4
Audience College/higher education
Authors Parnell, John A.
Country of Origin United States

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