Strategic Management: Theory and Practice (Paperback)
 

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Strategic Management: Theory and Practice (Paperback)

Edition 4
Today $114.00
Item #: 14353604
    In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequ......more

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In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapterís key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Author:
Parnell, John A.
Genre:
BUSINESS & ECONOMICS / Management
Audience:
College/higher education
Edition:
4
Format:
Paperback
Pages:
641
Language:
English
Publisher:
Sage Pubns
Publish Date:
01/15/2013
Copyright Year:
2014
ISBN:
9781452234984
Height:
10.75 in
Wdth:
8.25 in
Thickness:
1.25 in
Unit weight:
3.25 lb
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