Selling the Invisible: A Field Guideto Modern Marketing (CD-Audio)
 

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Selling the Invisible: A Field Guideto Modern Marketing (CD-Audio)

Volume 2
Today $16.98
Item #: 10945429
    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and kee......more

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Author:
Beckwith, Harry
Genre:
BUSINESS & ECONOMICS / Sales & Selling / General
Audience:
General/trade
Edition Detail:
Abridged
Format:
CD-Audio
Language:
English
Publisher:
Grand Central Pub
Publish Date:
01/02/2008
Copyright Year:
2008
ISBN:
9781600241017
Height:
8.25 in
Wdth:
6.0 in
Thickness:
0.75 in
Unit weight:
0.5 lb
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