Selling the Invisible: A Field Guideto Modern Marketing (CD-Audio)

Today: $12.16
Out of stock
ITEM# 10945429

    Enter your email address, we will notify you if it comes back in stock.

Details

ITEM#: 10945429

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Specs

Dimensions 8.0x6.0x1.0
ISBN 9781600241017
Genre BUSINESS & ECONOMICS / Sales & Selling / General
Format CD-Audio
Publisher Date 2008-01-02 00:00:00.0
Publisher Grand Central Pub
Copyright Year 2008
Height 8.25 in
Wdth 6.0 in
Thickness 0.75 in
Unit weight 0.5 lb
Language English
Subtitle A Field Guideto Modern Marketing
Volume Number 2
Edition Detail Abridged
Audience General/trade
Authors Beckwith, Harry

Product Reviews

Questions & Answers

Yay! Be the first to ask a question about this product.
Get your product questions answered right here.
Guidelines

Shopping Tips & Inspiration

Shipping & Returns

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

* For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.