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Search Engine Optimization for Dummies (Paperback)

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ITEM#: 14047018

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.
Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

  • Covers search engine basics to help you get started
  • Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
  • Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
  • Explains how to use link popularity in order to boost rankings
  • Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

Specs

ISBN 9781118336854
Genre COMPUTERS / Web / Search Engines
Pages 436
Publisher Date 2012-07-31 00:00:00.0
Publisher For Dummies
Copyright Year 2012
Height 9.25 in
Wdth 7.5 in
Thickness 1.0 in
Unit weight 0.68 lb
Language English
Series Name For Dummies
Edition Number 5
Audience General/trade
Authors Kent, Peter
Country of Origin United States

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