Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits (Hardcover)
 

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Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits (Hardcover)

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Item #: 13837761

    Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.

    What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business......more

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Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.

What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.

The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.

Building on the principles and concepts in his first book The Mirror Test, Hayzlett takes you on a step-by-step journey to:

  • Develop a “takeover mentality” for your business
  • Summon the vision and courage necessary for driving change
  • Sharpen the mental and emotional toughness to make strategic, lasting change
  • Execute the right changes and deal with any disruptions they might cause
  • Sustain and manage your company’s new-found momentum

Change is already happening all around you—to products, to organizations, to entire industries. Eventually, it will happen to your company, whether from outside forces or your own initiative.

You’ve always had the ability to institute positive change in your company. Now, with Running the Gauntlet, you have the inspiration and knowledge to make it happen and take control of it—instead of letting it control you.

Praise for Running the Gauntlet

"If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader."
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and...

Jeffrey Hayzlett is the author of the bestselling business book The Mirror Test, a former Fortune 100 C-Suite Executive, and a leading business expert. Jeffrey has made multiple media appearances on Fox Business, MSNBC’s Your Business, and NBC’s Celebrity Apprentice with Donald Trump. From small business to international corporations, he puts his extraordinary entrepreneurial skills and creativity into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess, and affinity for social media.
Jim Eber is a veteran business marketing writer who has worked with many companies and publishing houses. This is his second book with Jeff.

Author:
Hayzlett, Jeffrey W.
Genre:
BUSINESS & ECONOMICS / Leadership
Audience:
Professional and scholarly
Format:
Hardcover
Pages:
221
Language:
English
Publisher:
McGraw-Hill
Publish Date:
12/13/2011
Copyright Year:
2012
ISBN:
9780071784092
Height:
9.25 in
Wdth:
6.25 in
Thickness:
0.75 in
Unit weight:
1.1 lb
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