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Revenue Management: Hard-Core Tactics for Market Domination (Paperback)

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ITEM# 2578641
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    Revenue Management: Hard-Core Tactics for Market Domination (Paperback)
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    ITEM#: 2578641

    From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

    Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

    Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.


    Dimensions 8.0x6.0x1.0
    ISBN 9780767900331
    Genre BUSINESS & ECONOMICS / Economics / General
    Format Paperback
    Publisher Date 1998-01-01 00:00:00.0
    Publisher Crown Pub
    Copyright Year 1997
    Height 8.25 in
    Wdth 5.75 in
    Thickness 0.75 in
    Unit weight 0.6 lb
    Language English
    Subtitle Hard-Core Tactics for Market Domination
    Edition Detail Reprint
    Audience Professional and scholarly
    Authors Cross, Robert G.

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