Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
Ken Blanchard is chairman of the board of Blanchard Training and Development, Inc. He is the co-author of The One Minute Manager and eleven other bestselling books.
Sheldon Bowles, co-author of Gung Ho!, is president of Ode to Joy Limited and the founding president of Domo Gasoline Corporation.
The One-Minute Manager and Gung Ho! is also available from Random House AudioBooks.
From the Cassette edition.
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