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Raise the Bar: An Action-Based Method for Maximum Customer Reactions (Hardcover)
 
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Raise the Bar: An Action-Based Method for Maximum Customer Reactions (Hardcover)

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Item #: 15198040
    If thereís anyone who can prevent a bar or restaurant from going belly up, itís Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and ......more

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If thereís anyone who can prevent a bar or restaurant from going belly up, itís Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TVís Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now heís offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether youíre running a storefront operation or a web-based company, whether youíre manufacturing widgets or providing a service.

Tafferís overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

Author:
Taffer, Jon
Genre:
BUSINESS & ECONOMICS / Industries / Service
Audience:
General/trade
Format:
Hardcover
Pages:
246
Language:
English
Publisher:
New Harvest
Publish Date:
10/08/2013
Copyright Year:
2013
ISBN:
9780544148307
Height:
9.0 in
Wdth:
6.0 in
Thickness:
1.0 in
Unit weight:
0.95 lb
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