You May Also Like

Positioning: The Battle for Your Mind (Paperback)

Earn 2% in Rewards on this order
FREE with Club O Silver.




2% Rewards

Keep shopping on Overstock

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight



5% Rewards

Earn even faster

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

Free Shipping

Never pay extra

Exclusive Rewards

Save big-- up to 40%

Today: $12.32
Free Shipping*
ITEM# 2545475
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    Positioning: The Battle for Your Mind (Paperback)
    • Wishlists
    • Save for Later


    ITEM#: 2545475

    Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public,Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

    • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
    • Position a follower so that it can occupy a niche not claimed by the leader
    • Avoid letting a second product ride on the coattails of an established one.

    Positioning also shows you how to:

    • Use leading ad agency techniques to capture the biggest market share and become a household name
    • Build your strategy around your competition's weaknesses
    • Reposition a strong competitor and create a weak spot
    • Use your present position to its best advantage
    • Choose the best name for your product
    • Determine when-and why-less is more
    • Analyze recent trends that affect your positioning.

    Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication,Positioning is required reading for anyone in business today.


    Dimensions 8.0x6.0x1.0
    ISBN 9780071373586
    Genre BUSINESS & ECONOMICS / Advertising & Promotion
    Format Paperback
    Publisher Date 2000-12-01 00:00:00.0
    Publisher McGraw-Hill
    Copyright Year 2001
    Height 8.0 in
    Wdth 5.25 in
    Thickness 0.75 in
    Unit weight 0.5 lb
    Language English
    Subtitle The Battle for Your Mind
    Audience Professional and scholarly
    Authors Ries, Al

    Similar Items

    Product Reviews

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.

    Shopping Tips & Inspiration

    Shipping & Returns


    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

    You May Also Like