Pop Up Business for Dummies (Paperback)

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    Pop Up Business for Dummies (Paperback)
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    Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, expe...

    Details

    ITEM#: 14350972

    Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

    Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

    Inside Pop-Up Business For Dummies, you’ll find:

    • Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
    • Finding the right space for you.
    • Negotiating with the landlord and sorting out the legalities.
    • Fixing up and fitting out your space on a budget.
    • Pulling in the punters - advertising and marketing your pop-up.
    • Managing a successful pop-up business day-to-day.
    • Closing up shop efficiently.
    • Lots of case studies, checklists, tips and hints from experienced pop-up people!

    Specs

    ISBN 9781118443491
    Genre BUSINESS & ECONOMICS / Entrepreneurship
    Format Paperback
    Pages 249
    Publisher Date 2012-12-03 00:00:00.0
    Publisher For Dummies
    Copyright Year 2012
    Height 8.75 in
    Wdth 5.25 in
    Thickness 0.75 in
    Unit weight 0.75 lb
    Language English
    Series Name For Dummies
    Audience General/trade
    Authors Thompson, Dan

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