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Phrases That Sell

The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Overall Rating Rating 5  |  1 reviews
Today $9.86
1% off - Amazon $9.96
Item #: 2645606
Very High Sellout Risk
    An excellent'ready reference' both for copywriters and for those entering the field. -- Robert Goldsborough, Special Projects Di...more

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An excellent'ready reference' both for copywriters and for those entering the field. -- Robert Goldsborough, Special Projects DirectorAdvertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? -- Denny Hatch, EditorTarget Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so isPhrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells,Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

  • 5,000+ sales phrases for consumer and business-to-business products and services
  • a copywriter's primer called 10 Basic Rules of Copywriting, with insider's tips on usage
  • a special section on the seven steps to writing winning slogans
  • Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence.With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer's block.

Author:
Werz, Edward
ISBN:
9780809229772
Format:
Paperback
Pages:
152
Publish Date:
05/01/1998
Publisher:
Contemporary Books
Language:
English

Portions copyright 2005 Muze Inc. All rights reserved.

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** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

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