Persuasion, Social Influence, and Compliance Gaining (Paperback)

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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages stude...

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ITEM#: 12362540

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.

This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Specs

ISBN 9780205698189
Genre PERFORMING ARTS / Theater / General
Format Paperback
Pages 370
Publisher Date 2010-02-23 00:00:00.0
Publisher Pearson College Div
Copyright Year 2011
Height 8.75 in
Wdth 7.25 in
Thickness 0.75 in
Unit weight 1.4 lb
Language English
Edition Number 4
Audience Adult education
Authors Gass, Robert H.

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