As one of the most commercially successful writers of our time, King's insights or certainly ones that aspiring writers would want. And, instead of writing another boring, "how to" tome, it's bright, engaging and no-nonsense. It's fun, easy-to-read and gives essential tools, and at the same time, his in-the-trenches time background tales of success and failure. It's a great read with plenty of pages and passages to highlight and foldover for quick reference later.