Netflixed: The Epic Battle for America's Eyeballs (Hardcover)

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The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts. It has more drama than most of the movies Netflix rents.
Netflix has come a long...

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ITEM#: 14144989

Gina Keating covered media com­panies, law, and government as a staff writer for Reuters and United Press Interna­tional for more than a decade. Her articles have been reprinted in newspapers around the world, and her freelance work has appeared in Variety, Texas Monthly, Food and Wine, Southern Living, and Forbes.She lives in Los Angeles. This is her first book.

The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts. It has more drama than most of the movies Netflix rents.
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success—or even survival—is still far from guaranteed.
Journalist Gina Keating recounts the absorbing, fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals.
Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary—he was named Business Person of the Year in 2010 by Fortune—even as he has been called the nation’s worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever.
The quest to become the world’s portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this ta...

Specs

ISBN 9781591844785
Genre BUSINESS & ECONOMICS / Industries / Media & Communications
Format Hardcover
Pages 286
Publisher Date 2012-10-11 00:00:00.0
Publisher Portfolio
Copyright Year 2012
Height 9.75 in
Wdth 6.5 in
Thickness 1.25 in
Unit weight 1.1 lb
Language English
Subtitle The Epic Battle for America's Eyeballs
Audience General/trade
Authors Keating, Gina

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