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Marketing Management: The Big Picture (Paperback)

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ITEM# 10040451

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ITEM#: 10040451

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, theyll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.


Dimensions 9.0x6.0x1.0
ISBN 9780471756682
Genre BUSINESS & ECONOMICS / Marketing / General
Format Paperback
Pages 240
Publisher Date 2005-09-02 00:00:00.0
Publisher John Wiley & Sons Inc
Copyright Year 2006
Height 8.5 in
Wdth 5.75 in
Thickness 0.25 in
Unit weight 0.7 lb
Language English
Subtitle The Big Picture
Edition Number 2
Audience Professional and scholarly
Authors Nordhielm, C.

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