Marketing Management: The Big Picture (Paperback)
 

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Marketing Management: The Big Picture (Paperback)

Edition 2
Today $19.99
Item #: 10040451
    Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, ......more

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Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, theyll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.

Author:
Nordhielm, C.
Genre:
BUSINESS & ECONOMICS / Marketing / General
Audience:
Professional and scholarly
Edition:
2
Format:
Paperback
Pages:
240
Language:
English
Publisher:
John Wiley & Sons Inc
Publish Date:
09/02/2005
Copyright Year:
2006
ISBN:
9780471756682
Height:
8.5 in
Wdth:
5.75 in
Thickness:
0.25 in
Unit weight:
0.7 lb
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