Marketing Management (Hardcover)
 

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Marketing Management (Hardcover)

Edition 11
Today $199.23
Item #: 14750178
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marke......more

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Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Author:
Peter, J. Paul
Genre:
BUSINESS & ECONOMICS / Marketing / General
Audience:
Professional and scholarly
Edition:
11
Format:
Hardcover
Pages:
796
Language:
English
Publisher:
Irwin Professional Pub
Publish Date:
10/11/2012
Copyright Year:
2013
ISBN:
9780077861056
Height:
10.25 in
Wdth:
8.0 in
Thickness:
1.25 in
Unit weight:
3.55 lb
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