Marketing Kit for Dummies

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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out ...

Details

ITEM#: 11441276

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Specs

ISBN 9780470401156
Genre BUSINESS & ECONOMICS / Sales & Selling / General
Pages 368
Publisher Date 2009-02-03 00:00:00.0
Publisher For Dummies
Copyright Year 2009
Height 9.5 in
Wdth 7.5 in
Thickness 1.0 in
Unit weight 1.3 lb
Language English
Series Name For Dummies Series
Edition Number 3
Audience General/trade
Authors Hiam, Alexander

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