Market-Based Management: Strategies for Growing Customer Value and Profitability (Paperback)

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    Market-Based Management: Strategies for Growing Customer Value and Profitability (Paperback)
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    Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role mar...

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    ITEM#: 13939526

    Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

    This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

    Specs

    ISBN 9780130387752
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format Paperback
    Pages 552
    Publisher Date 2012-01-09 00:00:00.0
    Publisher Pearson College Div
    Copyright Year 2013
    Height 9.25 in
    Wdth 7.0 in
    Thickness 1.0 in
    Unit weight 1.7 lb
    Language English
    Subtitle Strategies for Growing Customer Value and Profitability
    Edition Number 6
    Audience College/higher education
    Authors Best, Roger J.

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