What's it about? Changing your thinking patterns to get the things you want such as a higher income, financial security, or greater enjoyment in living.....What's the main idea? Success is determined not so much by the size of your brain as it is by the size of your thinking. ....How does it accomplish this? In every chapter of the book, the reader will find many practical ideas, techniques, and principles that willl enable them to harness the power of thinking big. Every technique is illustrated by a case history. In this way, the reader will not only figure out what to do, but see exactly how to apply each principle to actual problems and situations.....Give me an example. In the chapter titled "How to Think Big", an example is used of a successful realtor to illustrate the principle "see what can be, not just what is." In this example, the realtor has a knack for selling rundown, unattractive property- not by selling it for what it is, but for what it COULD be.....Is the writing style boring or technical? Absolutely not. The writing style reminds me of Dale Carnegie's "How to Win Friends & Influence People". Also, the many examples make it an interesting read which holds your attention.....Who should get it? Everyone who wants to do better in life! So if you want to live "big" it all starts with thinking that way. Readers who like this book may also be interested in "Finding Happiness in a Frustrating World". And remember, think BIG!