Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on F... (Paperback)
 
Submit
Save for Later
Want to know when you'll get it? Go

What is “Estimated Delivery Date?”

This is an approximate delivery date and is not a guarantee. Delivery estimates are available only for select items to be delivered in the contiguous United States, excluding APO/FPO addresses and PO boxes. Your final shipping cost will be available at checkout.

Club O Rewards MasterCard®

Enjoy $20 bonus after the first use, plus up to 8% rewards*.
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›
o.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on F... (Paperback)

Today $12.76
Item #: 13350630
Moderate Sellout Risk

    THE NEW YORK TIMES AND USA TODAY BESTSELLER!

    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

    A friend's recommendation is more powerful than any advertisement. In the w......more

People Who Viewed This Viewed

Sponsored Links What's This?

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human being likeable will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

Author:
Kerpen, Dave
Genre:
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Audience:
Professional and scholarly
Format:
Paperback
Pages:
260
Language:
English
Publisher:
McGraw-Hill
Publish Date:
05/17/2011
Copyright Year:
2011
ISBN:
9780071762342
Height:
9.0 in
Wdth:
6.0 in
Thickness:
0.75 in
Unit weight:
0.8 lb
Was this product information helpful?
Thank you for your feedback.
 
 
 
Thank you. Your feedback will help us create the best experience for our customers.

There are currently no product reviews for this product.

Be the first to write a review

Overstock.com values your opinion. Please take a moment and share what you like or don't like about a product.

Product Q&A

Ask a Question

Be the first to ask a question about this product.
Shipping:

This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

* For your safety, some orders go through our loss prevention department. If we select your order for this process, we will immediately notify you that there may be up to a 3-day delay on your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

Buy Now with Bitcoin Learn More