Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Paperback)
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The first book by a Coca-Cola CEO tells the remarkable story of the companys revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand i......more
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What's This?
The first book by a Coca-Cola CEO tells the remarkable story of the companys revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the worlds leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdellsand Cokesstory is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. Its also a readable and important look at how companies can market and govern themselves moreethically and to great success.
NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.
DAVID BEASLEY is a writer based in Atlanta.
- Author:
- Isdell, Neville
- Genre:
- BUSINESS & ECONOMICS / Corporate & Business History
- Audience:
- General/trade
- Edition Detail:
- Reprint
- Format:
- Paperback
- Pages:
- 254
- Language:
- English
- Publisher:
- Griffin
- Publish Date:
- 10/16/2012
- Copyright Year:
- 2012
- ISBN:
- 9781250013712
- Height:
- 8.25 in
- Wdth:
- 5.5 in
- Thickness:
- 0.75 in
- Unit weight:
- 0.56 lb
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