Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Paperback)

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ITEM# 14120786
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    Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Paperback)
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    ITEM#: 14120786

    NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.



    DAVID BEASLEY is a writer based in Atlanta.

    The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

    Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company.Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

    Specs

    ISBN 9781250013712
    Genre BUSINESS & ECONOMICS / Corporate & Business History
    Format Paperback
    Pages 254
    Publisher Date 2012-10-16 00:00:00.0
    Publisher Griffin
    Copyright Year 2012
    Height 8.25 in
    Wdth 5.5 in
    Thickness 0.75 in
    Unit weight 0.56 lb
    Language English
    Subtitle A CEO's Life Story of Building the World's Most Popular Brand
    Edition Detail Reprint
    Audience General/trade
    Authors Isdell, Neville

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