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Influence: The Psychology of Persuasion (Paperback)

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ITEM# 10407429
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    Influence: The Psychology of Persuasion (Paperback)
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    ITEM#: 10407429

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

    You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles ofInfluence will move you toward profound personal change and act as a driving force for your success.


    Dimensions 9.0x6.45x0.75
    ISBN 9780061241895
    Genre PSYCHOLOGY / Applied Psychology
    Format Paperback
    Pages 320
    Publisher Date 2007-01-01 00:00:00.0
    Publisher Harperbusiness
    Copyright Year 2007
    Height 8.0 in
    Wdth 5.0 in
    Thickness 0.5 in
    Unit weight 0.6 lb
    Language English
    Subtitle The Psychology of Persuasion
    Series Name Harperbusiness Essentials
    Audience General/trade
    Authors Cialdini, Robert B.

    Customer Reviews

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    • really interesting...

      this book tells you everything you already knew about sales techniques... and then some. it 's interesting to see not only the methods used, but why they work (i mean we all know we've been duped at some point or other). would definitely recommend it... it's really entertaining.

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    • Great deal, but....

      My copy came with a tear in the rear cover... not a big deal, just slightly annoying. For anybody trying to order this book: The revised edition (this one) is made to be a casually readable version, whereas the original was made to be a class textbook. Just something to keep in mind. Overall Great value, best deal on this book i could find anywhere online (when including shipping).

      Read More

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